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A History of Kicks

Sneakers are arguably the most influential type of footwear.  (If you’re on our site and reading this post, you probably already believe this to be true.)  They’ve been the subject of many think pieces and have even been featured as main exhibits in museums.  Why?  Because they’re more than just shoes.  Sneakers have been described by The Atlantic as the “practical, inexpensive, and casual shoe…central to American identity, on and off the playing field.”  As you probably know, sneakers are no longer just for exercise, sports, or casual wear.  Today, sneakers are part of both high-fashion and streetwear cultures.  With luxury designers creating their own sneakers and traditional brands like Adidas and Nike collaborating with celebrities and athletes, they’ve also become a status symbol.  Sneakers have also bred a community of enthusiasts – the sneakerheads.

But before all of the innovations, designers, and multi-million dollar sponsorships, sneakers just had one purpose: to be a shoe.  Let’s take a look back at the history of kicks and see how sneaker culture got to where it is today.

TIMELINE

1800s

In the early 1800s, running had recently become a popular form of exercise.  To accommodate this trend, the first running shoe is invented.  It’s made out of leather – a far cry from what runners wear today.

The 1830s saw three big innovations that completely transformed sneakers.  The first is the invention of rubber soles, developed by Wait Webster in New York.  Building off of this idea, John Boyd Dunlop from the Liverpool Rubber Company finds a way to bind canvas to rubber.  This gave birth to what was called the plimsoll shoe.  Lastly, in 1839 American chemist Charles Goodyear discovers a process that significantly improves the quality of plimsolls.  He found that he could make rubber pliable and waterproof if he heated it and mixed it with sulfur.  He calls this process vulcanization, and it made shoes sturdier and gave them a longer lifespan.

1910s

Things really pick up in the 1900s.  New Balance and Converse are both founded in the first decade of the new century.   In 1917, Converse releases the All Star sneaker, which was made to be an indoor gym shoe.  Eventually these sneakers are dubbed Chuck Taylors, or Chucks for short, when basketball coach Chuck Taylor promotes them in the 1920s.  Chucks get even more popular after they become the official sneaker for the US Olympic basketball team at the 1936 Olympics in Berlin.  It’s the first glimpse of the power of athletic sponsorship, which later becomes a huge marketing trend in the following decades.

1920s

Up until the 1920s, sneakers were only owned and worn by athletes or the wealthy.  This all changes with industrialization.  Sneakers are now mass-produced, making them much more affordable and accessible.  More and more people are wearing sneakers.

Another significant moment in the twenties is when German brothers Adolf and Rudolf Dassler start creating rubber shoes for long distance runners.  Dassler sneakers go on to be very popular for athletes.  In 1948, the brothers split and both develop their own companies.  Rudolf founds Puma and Adolf starts Adidas, igniting the Puma/Adidas rivalry, which lasts for decades.

1960s

In 1964, Nike is founded.  Along with Puma and Adidas, Nike becomes one of the biggest names in sneakers.  In sixteen years it becomes a billion-dollar brand.

1970s

A jogging craze begins in the 1970s.  Suddenly there’s a need for low-rise running shoes, different from the high-tops that had been prevalent for decades.  This sparks a movement of creating sneakers for different purposes – running, basketball, etc.  In 1979, Nike partners with a NASA engineer to create the Nike Tailwind.  They designed the Tailwind with a hollowed sole filled with gas, making them a very comfortable and cushioned running sneaker.

1980s

1984 is a monumental year for sneakers.  Nike collaborates with Michael Jordan to create what is arguably the shoe that changed everything  – the Air Jordan 1.  The NBA commissioner bans the Air Jordan because the colors don’t meet the league’s regulation, but this doesn’t stop Jordan from wearing them.  The NBA fines Jordan for each game he wears his shoes and Nike foots the bill.  The NBA’s opposition to Jordans only fuels their demand and they go on to be one of the most sought-after sneakers.

The eighties saw another significant sponsorship.  Following the release of their single “My Adidas” on their third album, Run-DMC receives a million-dollar sponsorship from Adidas.  It’s the first non-athlete sneaker deal.  Eventually, Adidas as well as other sneaker brands, go on to do more partnerships with musicians and celebrities.

1990s/2000s

Sneakers’ popularity continues in the nineties and into the new millennium.  This is in part due to the steady increase in sports marketing and also the rise of nineties hip-hop culture.  Sneakers become a fashion staple for rappers, which makes them all the more popular in urban communities.  As rap’s influence spreads into small-town American, suburban teens join the sneaker movement too.  The sneakerhead community really takes off with young people collecting and trading sneakers.

2010s

The sneakerhead community is still as strong as ever.  E-commerce is overtaking retail stores, making it easier for sneaker lovers to connect with each other and get their hands on more shoes.  They scour the internet for retro and limited edition sneakers which can go for hundreds – and sometimes thousands – of dollars.  Kicks that were once nearly impossible to find are just a Google search away.

One of the defining trends in sneaker culture this decade has been celebrity influence.  Social media’s takeover – Instagram in particular – allows the general public to get their eyes on the latest fashion trends faster than ever before.  We can now see what our favorite celebrities and social influencers are wearing every day just by following them on Instagram.  While streetwear has been around since the eighties and nineties, it’s become more mainstream in recent years.  Celebrities have embraced the movement by mixing athletic wear (sneakers, leggings, hoodies, sweats, etc.) with everyday clothes and even high-end fashion pieces.

In 2013, Kanye West receives a deal with Adidas to launch the Yeezy brand.  This collaboration is one of the most famous partnerships and has expanded outside of footwear into clothing as well.  The hype around each release of new shoes skyrockets their demand, making them one of the most sought-after sneakers on the market.  Yeezy’s success adds more fuel to the fire of the streetwear trend.  Many call this the “Yeezy effect” because Adidas has doubled its market share and more people have jumped on the streetwear style bandwagon.

In addition to Adidas, other sneaker/sportswear powerhouse companies like Nike and Puma have seen the power of celebrity influence and started increasing their celebrity sponsorships.  There are now more sneaker deals with celebrities than with athletes.  Celebrities such as Rihanna, Kendrick Lamar, Kevin Hart, and Kylie Jenner have received sneaker deals and sponsorships from these companies.  Luxury designers have also noticed the growing demand for streetwear and athleisure clothing.  Fashion houses such as Louis Vuitton, Gucci, and Chanel have partnered with sneaker brands and even launched their own sneakers.

We’re just one year away from a new decade.  History tells us that each decade brings in new styles, new brands, and new trends.   Will we see a big change in sneaker styles?  Are there technological innovations that can make them even better?  Will indie sneaker brands overtake the power players?  Only time will tell.

Ownkicks

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Women Sneakers And Its Flourishing Dominance

Content Credit: Neha Anderson

As we all know, that we live in a world full of competition,
fashion, glamour, and awareness. Today’s world is far superior
and fast than the ancient times. Today, the world has some other
face, some other traditional values, customs, and people have
already acquired a separate lifestyle or way of living. They have
complete confidence in the trends and they officially acquire
them. Even though the behavior of people, their living standards
as well as their terms and conditions about the pattern of
lifestyle has been changed to a great extent.

SPRIGHTLY CHANGING TRENDS OF FASHION

Unlike the old times, when people had no information regarding
fashion, style, glamour, and all such related stuff, today’s
universe is opposite or different. Today people are much aware
and love to live in the modern world to cope with the advanced
lifestyle which is full of fashion and time to time changing
trends in every field.

As we all are aware of the current situation the fashion industry
has grown to boom and is giving people serious fashion goals
and aims. Some are usually very ambitious towards the way they
look, the way they carry themselves, and the way they dress up.
Further on the same topic, we can say, that the matching and
contrast of full dress to get the perfect look is being observed
verily in people, especially women from the last few years.

Every day changing trends of clothes is bothering women to
compete with the daily fashion and stay up to date. Women by
nature are meant to look pretty every time, they love to make
themselves look well dressed and according to the latest trends
that are revolving in their circle. The lower class, the middle
class or even the upper class, today’s world has made everyone
quite conscious of fashion. If we talk about this economically or
on a collective level, we can see that a huge amount of money is
annually spent on fashion and its growing industry.

THE LOVE AND CRAZE OF FOOTWEAR

Women not only love to make their clothes appealing but are
quite conscious and attracted towards the latest footwear.
Footwear are of so many types, heels, slippers, pumps, wedges,
boots, traditional footwear, and so on. But apart from all these,

women’s sneakers have a separate fan base. The easiest and
comfortable as well as with its ravish looking and perfect
combinations and contrasts, women’s sneakers prove to be
unbeatable footwear.

LIKINGS AND PREFERENCE FOR SNEAKERS

Sneaker companies like Nike, Adidas, and Reebok are offering
countless and most impressive collections of women’s and men’s
sneakers and are attracting serious buyers relatively. The market
of these sneakers collection is growing up to an astonishing
level. The demand has inevitably surprised the manufacturers so
they increased the supply and collection.

The most simplest and agreeable just as with its violate looking
and wonderful blends and differences, ladies’ sneakers end up
being great footwear.

The number of purchasers is increasingly growing day by day
because of its comfort and style. Along with this, the appealing
colors of sneakers do not let women or even men pass away
without buying.

SNEAKER, A FASHION ICON

Sneakers are of many species, in other words, we can say that
there is a great range that varies in style, color combination, and
contrasts offering all sizes according to the buyer’s requirements
and fulfilling the fashion needs.

SNEAKERS ARE BEST FOR WORKOUTS AND OUTDOOR ACTIVITIES

Sneakers are usually also called trainers, athletic shoes, tennis
shoes, gym shoes, kicks, sports shoes, flats, running shoes, or
runners. These sneakers are designed for exercises, workouts,
jogging, and other such activities. But, no doubt, these are
widely being used these days for casual wear. Some people, who
don’t find heels or slippers comfortable, usually go for sneakers.
As a result, the market has grown widely, because of its
overwhelming demand.

HOW SNEAKERS ARE SHIFTING MEN’S DOMINATED MARKET

As mentioned above, the trend of sneakers is growing crazily.
Men these days have also started wearing casual sneakers at
work as well as for casual use. It looks damn sexy, this
replacement from sandals and boots to sneakers look amazingly
great and favors the wearer with a never-ending easiness.

Moreover, the comfort zone it offers is the biggest advantage of
wearing sneakers. This appealing culture has already turned men
into fashion addicts.

Apart from the daily use, the fashion weeks exploring men these
days are also using sneakers, and that looks quite trendy. They
can be easily paired with tailored suits, skinny jeans, tuxedos,
and even baggy leggings.
Boys of a young age most probably prefer sneakers in funky
colors, which catch the eye quite easily and give them dashing
overall look.

PASSION OF BECOMING SNEAKERHEADS

Passion is a feeling that makes anyone crazy about a particular
thing, particular activity, any hobby, etc. Some people are even
passionate about collecting sneakers. The players of sports such
as basketball, skateboarding usually collect a large variety of
sneakers in different colors, and the person involved in
collecting sneakers is usually termed as a sneakerhead.

The pleasure of becoming a sneakerhead is not only the
addiction of men, but women are bigger sneakerheads than men.

WEATHER FRIENDLINESS

The reader may have derived at some conclusion by reading the
above headline. Sneakers are not only comfortable and easy on
feet but also have a weather-friendly sole as it doesn’t itches or
irritates in any weather.

EXPECTATIONS OF THE NEXT DECADE

The growing demand for sneakers is clearly showing us that in
the next decade, people will get more influenced towards buying
more sneakers and would skip the casual slippers. These are
giving other footwear serious challenges to compete in the open
market. Sneakers are agreeable and simple on feet as well as
have a climate benevolent bottom as it doesn’t tingle or
aggravates in any climate. One should always prefer sneakers
over other footwear, which is in search of comfort, style, and
elegance under one head.

Ownkicks.com

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Is Buying Sneakers A Smart Or Real Investment?

Written by Tanner Paulini (AKA Tee)
20+ years in the sneaker market

Here at Ownkicks, at our core, we are all “sneakerheads or sneaker enthusiasts”, with combined decades and decades in the sneaker market. But we are also business minded people. The answer to this question is not as simple as yes or no.

Here are why sneakers can be a smart and ralistic investment

If you make favorable financial decisions, then buying sneakers are about as good as any investment. But things need to be examined before making this choice. How quick do you want to see profits from your investment? How long can you financially stand to be without the funds you spent on a sneaker/sneakers? And most importantly, you absolutely MUST know what sneakers are worth buying and what sneakers are not worth buying.

To look at a sneaker as an entity and not a fashion accessory is strange to many people. There are tons of sneakerheads who simply buy sneakers and wear them. They have no interest whether the sneaker will eventually be worth 5x what they paid. There are other sneakerheads (like me) who generally wear most of their kicks, but on valuable releases, will try to double up or even triple up. This is usually done to keep one pair on ice. What does keeping a pair on ice mean? It means keeping a shoe deadstock (brand new) until less and less new pairs exist. And as times go by, the value of the shoe increases.

Then there are the resellers

People who buy as many pairs as possible of a release either through raffles, industry connections, Nike SNKRS app or the use of auto checkout ‘bots.’ These re-sellers are often hated by die-hard sneakerheads because they assume the resellers take away from people who just want the shoe to wear. Well, this is where the fun part comes in. These die hard sneakerheads complain of re-sellers but also complain when a shoe “bricks” (does not have much resale value).

All sneakerheads want their shoes to be rare and worth a lot, but also want them to be as easy as 1, 2, 3 to buy. Unfortunately, both cannot exist. If a shoe is so easy to get that everyone who wants them can get them, then that shoe would not have ANY resale value. On the other hand, if a sneaker is very hard to obtain at retail and sells out instantly, then you have a sneaker that will resell well. Many sneakerheads will have to pay double or triple the retail price. Or at high as 10x retail with some rare pairs even fetching literally 100x retail price (yes rare but true).

Research and resell prediction is important

In my opinion, sneakers are as safe as any investment and like every investment, one needs to research and predict the return on investment (ROI).

For example, my highest profits have always come from Nike SB Dunks. These dunks are made in much more limited quantity and have a low retail value. Did you know that between 2004 to 2005, you could have purchased a pair of the Nike SB Dunk Low for about $65.00? Their low stock number combined with their huge following and low retail price makes them almost a guarantee for big profits. The Sean Cliver Holiday Nike SB Low released in December 2020, retailed for $110. The average price on StockX and similar selling platforms is between $600-$800.00. Another shoe right before the Sean Cliver was the dunk low Habibi, which retailed for $110.00. Less than a month after it was released, the shoe is reselling for an average of $900-$1200 depending on size. Nike SB is turning to instant gold. Perhaps the new gold rush?

What is worth copping in 2021

There is a lot worth copping in 2021, but we are starting with the “Street Hawker ”/ Chinese New Year SB which drops on January 22nd on SNKRS. But like most SB’s releases, they are released a day early at authorized skate shops. The Street Hawker will be NO DIFFERENT. In fact, a personal prediction is that this shoe will top both the Sean Cliver and The Habibis in resale value. Expect to see $800-$1000 in resale value the day it releases. Like the American rappers Fat Joe and Remy Ma said, “All the way up”, you can expect these prices to continue climbing all the way up.
Another shoe that may not be automatic gold but at least silver is almost any Jordan 1 Retro High. These Jordan styles have sold out instantly and will fetch for at least $100 over retail the next day. These types of purchases are easy to flip if you can get your hands on them.

Sneaker collecting is my personal long-term style and sneaker investment strategy. Having been in the sneaker market for almost 20 years, I have worked hard to find managers/store owners and build relationships that have enabled me to purchase certain pairs below resale or retail value and hold on to them like a glue. By investing in this strategy as a sneaker collector, you are in a sense holding an investment portfolio that could one day yield up to 1000x in return. A far better return than the S&P 500 Index Fund.

So, what is the point?

Basically, it comes down to being smart and deciding what is your goal in the sneaker market. Is it a hobby? A hobby with the ability to earn some money. Or a full-on business. Either way, my advice is to HOLD on if you can. Eventually almost ANY sneaker will increase over time and yes it could take years. Some may take a few months and even a day. But most importantly, always authenticate your shoes. Ownkicks pays for itself by spotting fake sneakers for you. The best part of this process is that you do not need to upload pictures if you have a direct link (example). If you were to buy the Air Jordan 1 Mocha for $350 and have an Ownkicks subscription which offers unlimited sneaker authentications, we can help determine if the Mocha 1s is authentic before wasting your money. On average, we have said sneaker lovers over $675.00. Avoid buying fake sneakers.

Prioritize your money and do your research. Yes, sneaker is a good investment, and that is why Ownkicks is here to help you avoid buying fake sneakers.

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How To Copy And Share URLs From Any Website, or App

Coping the seller url on eBay
Copy the seller url on Facebook by clicking on (1-Share, 2-More Options and 3-Copy)
Copy the seller url on Instagram by clicking on (1-Share and 2-Copy Link)
Copy the seller url on OfferUp by clicking on (1-Share and 2-Copy)
To copy the seller url on Grailed, click the top of the listing as identified and copy the url using your keywboard or mobile device).
Copy the seller url on OfferUp by clicking on (1-Share and 2-Copy)
Paste the copied url in “Enter business site URL”

Once completed, click next. You do not need to upload pictures if you have entered a direct url. Click submit for review and enter your payment securely using Stripe or Google Pay. Have any questions? Email us at support@ownkicks.com or find us on Instagram. Ownkicks.com

Here is a video that helps explain the process. Click to watch.

Old website design.

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Here Are Some Examples Of Pictures To Take When Asking For Sneakers Authentication In Facebook Groups Or On Ownkicks.

Counterfeiters are cashing-in on the demand of hype and limited releases such as the Ben & Jerry’s x Nike SB Dunk Low “Chunky Dunky”, Travis Scott x Nike Air Max 270 React, Off-White x Jordan IV and the Dior x Air Jordan 1, while leaving many sneaker lovers with worthless fake shoes. Facebook groups have now become a hot spot for “legit checks” or authentication. But do you know which photos to share?

Let us walk through some pictures you may need to share for better authentication results. For this example, we used the Air Jordan 1 Retro High ‘Obsidian’. However, this concept is applied to almost all shoe brands when requesting sneakers authentication

Do you really need this many pictures? Not necessarily, but the more high quality pictures and angles, the more in-depth review and accuracy. Get your sneakers authenticated on Ownkicks by industry experts. Need unlimited sneaker authentications? Subscribe to Ownkicks subscription plan today for only $15.99 per month. Discount is applied after subscribing. Limited time only.

Did we miss anything? Let us know.

The Ownkicks Team

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Customer Reviews

See more customer reviews on Trust Pilot (Here)

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How I lost over $450.00 on a Yeezy Boost 350 V2 and how you can prevent it happening to you

If you’re not a sneakerhead, a Yeezy fan or a reseller, you probably underestimate Kanye West’s brand and the resale value of his hyped shoes. The Yeezy Boost 350 V2 Black “Non-Reflective” released on June 7th, 2019 at a retail price of $220.00 USD.

How I ended up losing all my money

Back in June 2019, I received an order for Yeezy Boost 350 V2 Black “Non-Reflective” style FU9006 priced at $460.00. Though not a first-time sale, it was exciting and without a second thought, the order was accepted, and the item shipped within 2 business days. Communication with the purchaser during the process was consistent and nothing appears odd. However, within less than a week after the buyer received the shoe, a dispute email was sent from Stripe, so I immediately reached back to the buyer concerning the issue but never got a response. I have been scammed “AGAIN,” I said to myself.

Proof of purchase

Shortly after, Stripe was contacted, but they did nothing saying there was no chargeback protection with the account. So, I submitted an appeal with evidence of the purchase along with the transcripts of communication to show that the buyer dispute was invalid. Stripe wasted no time to withdraw $475.00 to settle the dispute, adding an extra $15.00 processing fee. Infuriated by the company lack of protecting sellers from fraudulent disputes and a thirst for answers led to Googling complaints and discovering many unhappy customers.

Events, from start till finish

Fraudulent disputes can be harmful to individuals and businesses.

Fraudulent disputes filed by customers are not something strange but can have a tremendous financial impact on businesses and resellers like myself. Financial fraud remains a key issue impacting over three-quarters of companies and in today’s digital era, it is now easier than ever before to commit fraudulent acts. It is estimated that the annual cost to the global economy from cybercrime is $445 billion a year.

The bank decided in the buyer’s favor.

Despite all the evidence submitted, the buyer bank agreed with the customer and dismissed the appeal. So, $475.00 along with the shoe went down the drain without a valid reason, even after doing everything an authentic seller would do to ensure trust with their customers and maintaining a long-term business relationship.

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The buyer won the dispute

Implemented best practice

Stripe remains a recommended payment processing system even after a bitter first encounter. To reduce chargeback or fraudulent dispute, the company introduced its chargeback protection that defends business from the unpredictability of disputes. They promised to cover the disputed amount and waive any dispute fees with no evidence submission required for a 0.4% fee per transaction. Since implementing the protection, there have been zero repeated fraudulent disputes. Scammers, however, have tried multiple times to place orders, but have been unsuccessful.

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Unsuccessful purchase attempts

How it works

Stripe innovative approach “take the guesswork out of disputes.” The company use machine learning to block fraudulent purchases and require buyers identified as risky to provide more information through Dynamic 3D Secure, a process used for card authentication when paying.
Implementing the chargeback protection is easy and painless. The first step is a request access to Stripe Chargeback Protection (SCP), integrate it with the new checkout version and enable SCP with a single click.

A favorite of this process is the ability to set radar, which requires no coding. As a business or entrepreneur using Stripe payment processing system, the radar provide optimized views, robust insights, custom rules and block and editing list.

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Image via Stripe
This image has an empty alt attribute; its file name is stripe.jpg
Image via Stripe

Since enabling SCP and understanding how to navigate their platform, the $460.00 charge may have been an identity theft. As illustrated in the image below, the location of the buyer was in Brooklyn, NY, but the card used was registered 380 miles away. Perhaps the rightful owner filed the claim after noticing the charge on their account or it was a coordinated scam, no one knows.

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The scammer location and card billing address

In conclusion

Thanks to Stripe Chargeback Protection, over 90 attempted transactions were blocked or canceled. Businesses suffer when financial institutions and government policy cannot protect them from these types of online frauds. This experience highlights the importance for entrepreneurs or businesses to identify an issue and find solutions to overcome the barrier. Most of my customers use either PayPal or Stripe to buy and it is important to serve them all based on their payment preference while protecting my finances.