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Women Sneakers And Its Flourishing Dominance

Content Credit: Neha Anderson

As we all know, that we live in a world full of competition,
fashion, glamour, and awareness. Today’s world is far superior
and fast than the ancient times. Today, the world has some other
face, some other traditional values, customs, and people have
already acquired a separate lifestyle or way of living. They have
complete confidence in the trends and they officially acquire
them. Even though the behavior of people, their living standards
as well as their terms and conditions about the pattern of
lifestyle has been changed to a great extent.

SPRIGHTLY CHANGING TRENDS OF FASHION

Unlike the old times, when people had no information regarding
fashion, style, glamour, and all such related stuff, today’s
universe is opposite or different. Today people are much aware
and love to live in the modern world to cope with the advanced
lifestyle which is full of fashion and time to time changing
trends in every field.

As we all are aware of the current situation the fashion industry
has grown to boom and is giving people serious fashion goals
and aims. Some are usually very ambitious towards the way they
look, the way they carry themselves, and the way they dress up.
Further on the same topic, we can say, that the matching and
contrast of full dress to get the perfect look is being observed
verily in people, especially women from the last few years.

Every day changing trends of clothes is bothering women to
compete with the daily fashion and stay up to date. Women by
nature are meant to look pretty every time, they love to make
themselves look well dressed and according to the latest trends
that are revolving in their circle. The lower class, the middle
class or even the upper class, today’s world has made everyone
quite conscious of fashion. If we talk about this economically or
on a collective level, we can see that a huge amount of money is
annually spent on fashion and its growing industry.

THE LOVE AND CRAZE OF FOOTWEAR

Women not only love to make their clothes appealing but are
quite conscious and attracted towards the latest footwear.
Footwear are of so many types, heels, slippers, pumps, wedges,
boots, traditional footwear, and so on. But apart from all these,

women’s sneakers have a separate fan base. The easiest and
comfortable as well as with its ravish looking and perfect
combinations and contrasts, women’s sneakers prove to be
unbeatable footwear.

LIKINGS AND PREFERENCE FOR SNEAKERS

Sneaker companies like Nike, Adidas, and Reebok are offering
countless and most impressive collections of women’s and men’s
sneakers and are attracting serious buyers relatively. The market
of these sneakers collection is growing up to an astonishing
level. The demand has inevitably surprised the manufacturers so
they increased the supply and collection.

The most simplest and agreeable just as with its violate looking
and wonderful blends and differences, ladies’ sneakers end up
being great footwear.

The number of purchasers is increasingly growing day by day
because of its comfort and style. Along with this, the appealing
colors of sneakers do not let women or even men pass away
without buying.

SNEAKER, A FASHION ICON

Sneakers are of many species, in other words, we can say that
there is a great range that varies in style, color combination, and
contrasts offering all sizes according to the buyer’s requirements
and fulfilling the fashion needs.

SNEAKERS ARE BEST FOR WORKOUTS AND OUTDOOR ACTIVITIES

Sneakers are usually also called trainers, athletic shoes, tennis
shoes, gym shoes, kicks, sports shoes, flats, running shoes, or
runners. These sneakers are designed for exercises, workouts,
jogging, and other such activities. But, no doubt, these are
widely being used these days for casual wear. Some people, who
don’t find heels or slippers comfortable, usually go for sneakers.
As a result, the market has grown widely, because of its
overwhelming demand.

HOW SNEAKERS ARE SHIFTING MEN’S DOMINATED MARKET

As mentioned above, the trend of sneakers is growing crazily.
Men these days have also started wearing casual sneakers at
work as well as for casual use. It looks damn sexy, this
replacement from sandals and boots to sneakers look amazingly
great and favors the wearer with a never-ending easiness.

Moreover, the comfort zone it offers is the biggest advantage of
wearing sneakers. This appealing culture has already turned men
into fashion addicts.

Apart from the daily use, the fashion weeks exploring men these
days are also using sneakers, and that looks quite trendy. They
can be easily paired with tailored suits, skinny jeans, tuxedos,
and even baggy leggings.
Boys of a young age most probably prefer sneakers in funky
colors, which catch the eye quite easily and give them dashing
overall look.

PASSION OF BECOMING SNEAKERHEADS

Passion is a feeling that makes anyone crazy about a particular
thing, particular activity, any hobby, etc. Some people are even
passionate about collecting sneakers. The players of sports such
as basketball, skateboarding usually collect a large variety of
sneakers in different colors, and the person involved in
collecting sneakers is usually termed as a sneakerhead.

The pleasure of becoming a sneakerhead is not only the
addiction of men, but women are bigger sneakerheads than men.

WEATHER FRIENDLINESS

The reader may have derived at some conclusion by reading the
above headline. Sneakers are not only comfortable and easy on
feet but also have a weather-friendly sole as it doesn’t itches or
irritates in any weather.

EXPECTATIONS OF THE NEXT DECADE

The growing demand for sneakers is clearly showing us that in
the next decade, people will get more influenced towards buying
more sneakers and would skip the casual slippers. These are
giving other footwear serious challenges to compete in the open
market. Sneakers are agreeable and simple on feet as well as
have a climate benevolent bottom as it doesn’t tingle or
aggravates in any climate. One should always prefer sneakers
over other footwear, which is in search of comfort, style, and
elegance under one head.

Ownkicks.com

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How I lost over $450.00 on a Yeezy Boost 350 V2 and how you can prevent it happening to you

If you’re not a sneakerhead, a Yeezy fan or a reseller, you probably underestimate Kanye West’s brand and the resale value of his hyped shoes. The Yeezy Boost 350 V2 Black “Non-Reflective” released on June 7th, 2019 at a retail price of $220.00 USD.

How I ended up losing all my money

Back in June 2019, I received an order for Yeezy Boost 350 V2 Black “Non-Reflective” style FU9006 priced at $460.00. Though not a first-time sale, it was exciting and without a second thought, the order was accepted, and the item shipped within 2 business days. Communication with the purchaser during the process was consistent and nothing appears odd. However, within less than a week after the buyer received the shoe, a dispute email was sent from Stripe, so I immediately reached back to the buyer concerning the issue but never got a response. I have been scammed “AGAIN,” I said to myself.

Proof of purchase

Shortly after, Stripe was contacted, but they did nothing saying there was no chargeback protection with the account. So, I submitted an appeal with evidence of the purchase along with the transcripts of communication to show that the buyer dispute was invalid. Stripe wasted no time to withdraw $475.00 to settle the dispute, adding an extra $15.00 processing fee. Infuriated by the company lack of protecting sellers from fraudulent disputes and a thirst for answers led to Googling complaints and discovering many unhappy customers.

Events, from start till finish

Fraudulent disputes can be harmful to individuals and businesses.

Fraudulent disputes filed by customers are not something strange but can have a tremendous financial impact on businesses and resellers like myself. Financial fraud remains a key issue impacting over three-quarters of companies and in today’s digital era, it is now easier than ever before to commit fraudulent acts. It is estimated that the annual cost to the global economy from cybercrime is $445 billion a year.

The bank decided in the buyer’s favor.

Despite all the evidence submitted, the buyer bank agreed with the customer and dismissed the appeal. So, $475.00 along with the shoe went down the drain without a valid reason, even after doing everything an authentic seller would do to ensure trust with their customers and maintaining a long-term business relationship.

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The buyer won the dispute

Implemented best practice

Stripe remains a recommended payment processing system even after a bitter first encounter. To reduce chargeback or fraudulent dispute, the company introduced its chargeback protection that defends business from the unpredictability of disputes. They promised to cover the disputed amount and waive any dispute fees with no evidence submission required for a 0.4% fee per transaction. Since implementing the protection, there have been zero repeated fraudulent disputes. Scammers, however, have tried multiple times to place orders, but have been unsuccessful.

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Unsuccessful purchase attempts

How it works

Stripe innovative approach “take the guesswork out of disputes.” The company use machine learning to block fraudulent purchases and require buyers identified as risky to provide more information through Dynamic 3D Secure, a process used for card authentication when paying.
Implementing the chargeback protection is easy and painless. The first step is a request access to Stripe Chargeback Protection (SCP), integrate it with the new checkout version and enable SCP with a single click.

A favorite of this process is the ability to set radar, which requires no coding. As a business or entrepreneur using Stripe payment processing system, the radar provide optimized views, robust insights, custom rules and block and editing list.

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Image via Stripe
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Image via Stripe

Since enabling SCP and understanding how to navigate their platform, the $460.00 charge may have been an identity theft. As illustrated in the image below, the location of the buyer was in Brooklyn, NY, but the card used was registered 380 miles away. Perhaps the rightful owner filed the claim after noticing the charge on their account or it was a coordinated scam, no one knows.

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The scammer location and card billing address

In conclusion

Thanks to Stripe Chargeback Protection, over 90 attempted transactions were blocked or canceled. Businesses suffer when financial institutions and government policy cannot protect them from these types of online frauds. This experience highlights the importance for entrepreneurs or businesses to identify an issue and find solutions to overcome the barrier. Most of my customers use either PayPal or Stripe to buy and it is important to serve them all based on their payment preference while protecting my finances.